CSM brings the flexibility of a single point of control for all the communication channels of
your Omni-Channel communication strategy. With just the one platform you can replace your existing
heterogeneous environment of single-purpose applications. CSM can be connected to all key
enterprise information systems; the platform will merge smoothly with your business processes and
procedures. If any specific applications or workflows are missing, we will add them as custom
modules to ensure that there is not a single link absent from your overall communication strategy
and business processes. By using progressive technologies, artificial intelligence and
machine-learning, we will automate recurrent processes and improve the quality of your overall
customer care. CSM will play a key role in customer support and will also collate invaluable
data on your customers’ interactions and requirements. The next-generation CSM solution will
improve your customers’ loyalty, your knowledge of their behaviour, and dramatically reduce your
operating expenses.
Enter a new digital era of customer support.
Your customers’ communication habits and preferences change rapidly over time, and this trend is also
boosted by the ever-changing competitive environment. This makes it even more demanding to meet
customer requirements and expectations. Make full use of CSM innovative communication tools
and turn the platform into your unique competitive advantage. By implementing a CSM solution,
you will gain a head start on your competitors and save time, leaving you to concentrate on what you
do best.
By using all the communication channels available to accommodate your customers’ individual
preferences, you will make your mutual communication more effective, improve their convenience, and
acquire valuable data on mutual interactions which can be used for future strategic
decision-making.
It may be easy to make and answer a phone call, but it is not an easy task to process interactions in
a controlled and consistent manner across all communication channels. This is especially true when
taking into consideration all the channel specifics and individual customer preferences, the need to
link these interactions to internal business processes and procedures, and the imperative to ensure
their security and monitoring. And all so that the quality of communication with your customers, and
subsequently their loyalty, can continually be improved while at the same time reducing operating
expenses and optimizing ICT budgets.
Today, we see organizations either spending huge sums for applications enabling them to maintain
contact with their customers, while often not even utilizing all the advantages offered by
state-of-the-art technologies, or running heterogeneous applications from different vendors, which
are sometimes impossible to integrate or the costs of which exceed their value.
CSM simplifies the controlled customer contact by integrating a comprehensive Omni-Channel set of communication tools within a single platform, including tools for management and monitoring as well as solutions for linking with subsequent business processes. There are also tools to integrate CSM directly with our clients’ information systems, allowing a customized development of industry-specific applications and proprietary integration interfaces (APIs). CSM also brings innovative analytical and business intelligence tools, yet the costs connected with operating CSM are considerably lower than running multiple different applications.
To achieve a high level of user comfort and a positive customer experience when your customers
contact your company, CSM contains all the necessary progressive components right out of the
box. Such components are usually only available in the more expensive products and solutions offered
by the current global leaders in the contact centre market.
CSM is changing the game!